Liebherr Construction Equipment Names Parts Marketing Manager

Duane Wilder, president of Liebherr Construction Equipment Co., Newport News, Va., announces that Michael Balella (Mike) has joined the company in the newly created position of manager—parts marketing. This new role will work closely with the Liebherr dealer organization to further enhance opportunities to increase sales and improve customer service for aftermarket repair parts. Balella will coordinate parts pricing on competitive items and add product offerings to support Liebherr’s market presence in the United States.


“We conducted a national search to find someone that met our requirement for experience from both the manufacturer and customer perspective,” Wilder said. “Mike’s background in market development and parts sales with a competitor who is an international manufacturer coupled with his earlier rental and small contractor experience will prepare him for this new role.”


Bob Bollinger, parts manager, will continue in his present role with responsibility for inventory levels and order fulfillment.