Manitou Launches New Simplified Website | Construction News

Innovative technologies make the new website one of the most advanced in the material-handling manufacturing sector.

The content has been entirely updated and the interface redesigned. As the showcase for the group's products and services, as well as the first relay point for requests from the company's network of dealerships, this site now boasts a clear catalog that can be adapted to geographic zones through an easy-to-navigate interface.

Manitou has uncomplicated its website by offering clients a clear product catalog adapted to their geographic zone and to their profession. The site's visitors can use a multi-criteria search engine to build their project and specify which machine is best for their needs. Each machine page includes a set of elements to document the search: a brochure, photos, videos, etc.

Once the machine has been targeted, the user can easily contact a Manitou representative (dealership, subsidiary, or head office).

The website also includes new features that let users view the machine: virtual cab visits, 3D viewing, displays of machine/accessory compatibility, PDF technical file generator. The content has been enriched with pages dedicated to news, events, history, etc.

Technically speaking, the website is responsive and adaptive: The interface conforms to the size of the user's screen and bandwidth speed used to surf the website.

The technology used on the website also ensures its availability to a larger number of simultaneous users. The audio, video and photo material is hosted on platforms, which means website visitors can share more files that help gather information.

Manitou collaborated with innovative local startups: Escale Digitale for the integration and design part, with for data management, Clever Cloud for the web hosting and SEO4jax for page indexing on search engines.

This new website, accessible in 10 languages (English, French, Spanish, German, Italian, Portuguese, Dutch, Polish, Russian and Chinese), has already generated several requests at a greater daily volume compared to the former site; the same can be said of brochure downloading. It seems to have been well received by users and the network of distributors.

"We are planning to make even more changes like the "solutions" search, for example a machine with an accessory and service, standard and optional equipment for different material categories, displaying tables of masts compatible for the masted trucks as well as the ability to display the load chart between a machine and an accessory", concluded webmaster Yoann Grange.