Manitou Names New Executive VP of Global Sales and Marketing | Construction News

Manitou Names New Executive VP of Global Sales and Marketing | Construction News

The Manitou Group, a world leader in all-terrain material handling trucks, has appointed Laurent Bonnaure as executive vice president, global sales and marketing, and also as a member of the company's executive committee.

Responsible for the group’s worldwide sales and marketing strategy, he oversees all of the Manitou Group distribution subsidiaries as well as the global sales and marketing teams. He will also manage the global dealer network.

Bonnaure will continue to develop of the Manitou group initiated under François-Frédéric Piffard, who will remain  head of sales and marketing until he retires at the end of 2016. 

Bonnaure holds a master's degree in engineering from the École Centrale Paris graduate school, as well as a DEA (master of advanced studies) in energetics, and a master of sciences degree from the Massachusetts Institute of Technology (USA).

Both French and Canadian, he has held numerous senior management positions in the United States, the United Kingdom, and France, spending 11 years at the Elis Group before taking on the role of deputy managing director and board member of the Fraikin Group for eight years. There, he also held the positions of executive vice president international, chief operating officer, and most recently chief executive development officer.

Piffard will officially hand over the reins to Bonnaure on Dec. 31, 2016, when the former retires after 26 years devoted to the global development of  Manitou Group. 

“Manitou is an extraordinary company that is expanding in global markets and territories that are still open to new growth opportunities thanks to its high-added-value products, the continued innovations in its products and services, and its employees and dealers who are proud of the company and its products," said Bonnaure. "Continuing to strengthen our global leadership and constantly improving our customers’ satisfaction are the main challenges for the coming years. Building on the remarkable work of François-Frédéric Piffard, I will be concentrating my efforts to accelerate Manitou’s development and taking on these new challenges, alongside our teams and our entire network.”



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