Manulift Signs Four Merlo Dealers in Canada

Manulift EMI, the Canadian importer of Merlo innovative telehandlers, has recently concluded four major dealership agreements throughout Canada. Manulift has recently signed agreement with:

Valley Sales & Service Ltd.: Located in St-Andre (NB), the company has been serving several industries such as forestry, agriculture and contractors since 1964. Specialized in the sales and service of agricultural and industrial equipment, they offer high end products to assure quality and liability to their customers. It is for this reason that they are now adding Merlo telehandlers to their line of products. They are the first dealer in the Maritimes and the entire team of Valley Sales & Service is confident with Merlo and its future popularity. All models will soon be available at this location.

Anderson Equipment Sales: Located in Belleville (ON), this company has been operating in the agricultural communities, since its foundation in 1992. Like Manulift, this is a family business focused on providing the best products to their customers and offering the very best in service. They are very confident for the success with Merlo’s agricultural products; especially with dairy producers, who have an existing need for such versatile equipment.

Delta Power Equipment: With four locations, Forest (ON), Watford (ON), Exeter (ON) and Essex (ON), they serve the very South-Western region of Ontario. They have always based their entire business on outstanding service and selling the best equipment for the job. At Delta Power Equipment, they are aware of the growing need for telehandlers that have quality and are versatile. It is with great interest that they turned to Merlo product. Throughout the four locations, all Merlo models will be offered to agricultural producers and construction companies.

E. Bourassa & Sons: With five locations in Saskatchewan, in Assiniboia, Estevan, Pangman, Radville and Weyburn, they serve the South-Central and South-East areas of Saskatchewan. Established in 1924, this company is owned and operated by the 4th generation of the Bourassa family. At E. Bourassa and Sons, they believe in specialized staff to support today’s technology and customer requirements; while providing all solutions to their farming and ranching producer partners. They chose Merlo to fill the need for high quality telehandlers in their trade area, being grain and beef farms, as well as the construction and oil & gas industries.

In order to ensure the growth and to support new dealers, a start up plan has been jointly established with all the Manulift EMI departments. This plan includes a 90 day period during which Manulift EMI is providing the tools and training for the sales, parts and mechanics departments. Afterwards, the new dealers will be able to operate the Merlo dealership autonomously along with the continuous support and expertise of Manulift EMI.

A variety of models have already been delivered to the new dealers including Panoramic, Turbofarmer and Multifarmer models. Due to the exclusive technology and patents of Merlo’s models, more than 800 units have been sold in Canada since 2004.


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