New Holland Construction Launches Rental Partner Program

New Holland Construction, Carol Stream, Ill., is expanding its range of customer-focused business solutions with a new Rental Partner Program. The initiative responds to the growing need for flexibility, as customers want the reliability and productivity of premium equipment while looking for options other than immediate ownership.

The Rental Partner Program allows New Holland Construction's North American dealerships to expand their cooperation with rental companies of all sizes. It offers a variety of different finance options, including retail contracts for rental houses that want to own equipment and have a fixed payment stream, or leasing options that provide state or privately owned companies the cash flow benefits without the responsibilities of ownership. The program incorporates New Holland Construction's entire family of products, including the high-productivity telehandlers.

"Our priority is to solve customers' business needs and help them to get the job done," said Edgar Chavez, director of marketing for New Holland Construction. "The Rental Partner Program allows us to better serve the growing rental market as it offers complete business solutions to rental houses to get quality equipment into their fleets. In cooperation with our trusted network of New Holland dealers and the support of CNH Capital, the initiative also provides immediate access to financing, training, customer support, parts and service. The Rental Partner Program paves the way for New Holland's increased cooperation with rental houses across North America which contributes to our overall goal to provide contractors the equipment they need, when and where they need it."