ReachMaster to Show Track-, Trailer- and Truck-Mounted Aerials at ARA

ReachMaster Inc., Houston, Texas, plans to introduce at least three products at The Rental Show, which will be held March 2-5, 2009, in Atlanta, Ga. Among these introductions include the ReachMaster LightLift LL76, a 98-foot trailer-mounted aerial, and a 100-foot truck-mounted lift.

The LightLift LL76 is a new addition to the LightLift line manufactured by Hinowa Spa and distributed exclusively by ReachMaster in the United States and Canada. This new track-based machine features 38 feet of outreach and a 70-foot platform height. Weighing only 6,600 pounds, the LL76 is easily transported and ideal for indoor and outdoor applications. A standard automatic outrigger setting allows for machine setup on slopes with gradients up to 13°. Air and water lines and 110-volt power to the platform are also standard.

A new technical troubleshooting feature utilizes a web-based information technology system and includes self-diagnosis, error messages, and suggestions on best operation for real-time support. Based on CANbus technology, the system provides maximum proportional control over all movements with millimeter precision, while at the same time simplifying and strategically reducing traditional wiring.

Additionally, an interactive display panel on the control box tells the operator what to do next, based on operator input, and also informs the operator why it is blocking any unsafe use of the unit. “The system is also a major step towards improving general lift safety and proper use of the equipment,” said Ebbe Christensen, president of ReachMaster.

The company also will introduce a 98-foot all-aluminum trailer-mounted aerial lift, which is produced by Denka Lift in Denmark. ReachMaster gained access to the Denka product line following the merger of Denka Lift and Falck Schmidt AS and the creation of Worldlift Industries in 2005.

“We have followed the growing interest for trailer-mounted lifts closely the past few years, and as the low and middle work height segments are being saturated, no manufacturers has focused on the tall trailer-mounted units,” Christensen said. “For years, we have had the 30-meter/98-foot all-aluminum trailer lift in production in Denmark, and we think the market is ripe for introducing it on the U.S. and Canadian market.”

The 98-foot trailer-mounted lift has a low weight of only 7,000 pounds and the tallest lift height in its category, according to ReachMaster. It comes equipped with true self-propelled drive from the basket, dual engine options, and a high capacity 48-volt battery system. “It will be an alternative to both the traditional boom lifts, which weight restrict them from several applications, as well as some of the compact self-propelled track lifts with a considerably lower price point than, for example, our own ReachMaster Falcon FS95,” Christensen said. Furthermore, he said customers can pick up and deliver the unit themselves with a standard F-150-class truck, which helps reduce delivery cost and fleet infrastructure for rental stores.

Finally, ReachMaster will show the truck-mounted ReachMater TM100, a variation of the DL30 boom system. Developed with M&M Lifts, Los Angeles, Calif., which is responsible for building the units, the 100-foot lift mounted on a truck does not require a CDL in most states. The all-aluminum boom system is lightweight, and the trucks are built on a customer order basis with a number of chassis models available.

The TM100 was first shown at ConExpo 2008 but will make its debut in the rental segment at the 2009 ARA. “We have experienced a higher than expected interest for this unit, especially considering the relative limited marketing efforts so far,” Christensen said. “But the unit appeals to a lot applications, and the fact that it can be driven without CDL in most states makes it possible for rental stores to reduce their delivery equipment, and like a trailer lift, allow the customer to pick up and bring back the equipment.”

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