Snorkel’s Next Step: Focus on Sales, Support

Snorkel International, Elwood, Kan., launched a number of initiatives at The Rental Show last week, namely to expand its product range, unify sales and service, and offer a new refurbishment program for customers.

The biggest news is the company is now incorporating the remaining UpRight machines into the Snorkel brand in North America. This allows a single entry point for UpRight and Snorkel customers, an expanded product range, and a West Coast product support center.

UpRight previously produced the trailer-mounted aerial lifts and small electric platforms in Fresno, Calif., as well as provided spare parts service and product support for the thousands of UpRight aerials working in North America. Following the expansion, all machine manufacturing will take place at Snorkel’s facility in Kansas, and the Fresno plant will become Snorkel’s product support center for the West Coast, in addition to providing parts and support for existing UpRight customers. Snorkel notes its spare parts and product support has doubled with the expansion of Snorkel into the West Coast facility.

In addition to its product range changes, Snorkel is expanding its reach to smaller rental companies nationwide through the use of manufacturer’s representatives. These representatives are responsible for the following regions: Cavalier Industries – Canada; M&M Sales – North and South Carolina; Ken Jones & Associates – Alabama, Tennessee, and Georgia; Equipment Connection – Florida; Bob McClelland Sales Co. – Missouri, Kansas, Nebraska, Iowa, and Southern Illinois; Strom Brothers – Southern California; Meridian Pacific Sales – Northern California, Arizona, Nevada, New Mexico, and Hawaii; Mountain State Sales – Colorado, Utah, Wyoming, and Montana; Sales to Industry – Pennsylvania, New York, Ohio, West Virginia, New Jersey, Virginia, Maine, New Hampshire, Vermont, Massachusetts, and Connecticut; Sales Calls Inc. – Minnesota, Michigan, Wisconsin, and North and South Dakota; Cam Associates Inc. – Illinois, Indiana, and Wisconsin; and Power Equipment Plus – Upper Peninsula and Lower Michigan, Ohio, and Kentucky.

To support existing products, Snorkel has devised a two-tier rebuild package for refurbishing boom lifts. The Bronze scheme offers a thorough safety inspection and repair of Snorkel booms to ensure they continue to meet or exceed ANSI operational standards. The Gold standard returns the boom in an “as-new” condition, extending the machine’s life and increasing its rental value. Snorkel carries out all rebuild work at its main factory in Elwood, Kan.


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