Southeastern Equipment Co., Inc., Cambridge, Ohio, has redesigned its website, www.southeasternequip.com, in order give users a better experience.
The new site features enhanced search and navigation, a revised mobile interface, expanded customer and salesman resources, and contemporary design.
“We’re excited to offer a brand-new online experience to our customers,” says
Charlie Patterson, president of Southeastern Equipment. “The new website is
another step in our company-wide rebranding plan that better represents the
Southeastern image throughout our locations.”
The new site includes additional content, improved search functionality, and
optimization for mobile devices so that customers can interact with Southeastern Equipment at work or on the go. Customers can also browse new equipment by type, manufacturer, or specific industry, and can request additional information or a price quote online.
“Customers can easily navigate between our three divisions, Southeastern
Equipment, Environmental, and Rents,” notes Thor Hess, director of corporate
development at Southeastern Equipment. “The consolidation presents a unified
identity and showcases all we offer at Southeastern.”
In addition to new equipment, customers can request quotes for equipment
service, rentals, and parts. They also have access to an online parts catalogue for easy access to parts for their equipment. In addition, the site features an improved way to search and purchase used equipment.
“Our mission is to provide our customers with the equipment and services they
need to boost their productivity,” adds Patterson. “The consumer-focused design
of the site accomplishes that, while keeping their experience consistent between the website and our brick-and-mortar locations.”
Southeastern partnered with the Columbus based web development company, Chepri, to carry out the project. The initial efforts included company-wide rebranding to refresh the image and unify all Southeastern locations, and it culminated with the website development and launch.
Southeastern plans to add more features to the digital platform through a second phase of development.
“This project was made possible thanks to our team effort, and we couldn’t be
happier with the result.” says Andrea Jimenez, marketing manager at
Southeastern Equipment. “The new features support customers and employees
alike, and we hope the site becomes a reliable resource for the industry.”
The company has stores in Evansville, Fort Wayne, and Indianapolis, Ind.; Burlington, Ky.; Holt and Novi, Mich.; and Brilliant, Brunswick, Cambridge, Dublin, Gallipolis, Heath, Mansfield, Marietta, Mentor, Monroe, North Canton, and Perrysburg, Ohio.
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