Terex Aerial Work Platforms (AWP), in Redmond, Wash., has realigned its management team to better serve customers. The changes, which take effect Oct. 1, 2010, establish local management teams supported by a global infrastructure.

“The environment for the aerial work platform industry is beginning to improve,” said Tim Ford, president, Terex AWP, “and as the global economy gains strength, we need to be more flexible, responsive and local. Traditionally strong aerial markets like North America and Europe are recovering and developing markets are accelerating their use of powered access equipment. [Years] 2011 and 2012 look like they will bring better times for our industry.”

Ford added that with last year’s opening of distribution and logistics operations in North Bend, Wash., and Roosendaal, the Netherlands, and the anticipated fourth-quarter start-up of a production facility in Changzhou, China, Terex AWP is investing globally to ensure customers around the world receive the same level of service, with products produced in local factories and sold and serviced by local staff.”

Matt Fearon, who was most recently vice president and managing director for Europe, Middle East, Africa and Russia (EMEAR), has been appointed vice president and general manager of AWP Americas. In this newly created role, Fearon will have full operating responsibility for AWP operations in North and South America, including sales, product development, manufacturing and aftermarket support.

Joe George, formerly vice president global sales & customer care, has been named vice president and managing director of AWP EMEAR. XS Koo, who is based in Hong Kong, remains in his current role as vice president and managing director of Asia Pacific. All operations in Asia, including the anticipated Changzhou, China, facility, are under his leadership.

Siva Balakrishnan has been appointed as vice president and general manager of AWP Market and Channel Development. A critical element to supporting Terex’s growth over the next several years will be to develop new products and services that augment the company’s traditional offerings to retail rental operators. In this role, Balakrishnan will retain operating responsibility for AWP’s 14 service centers and two refurbishment centers, while identifying and developing new revenue streams and channels of distribution.

Paul Caldarazzo has been appointed as vice president of AWP Globalization. Caldarazzo will develop and deploy global strategies for engineering, supply chain and production, as well as provide business wide leadership for the Terex Business System.