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Trojan Battery Expands Distribution in Western U.S.

Trojan Battery Co., Santa Fe Springs, Calif., has named Factory Motor Parts as its newest master distributor to service the territory.  Factory Motor Parts will offer Trojan’s complete line of deep-cycle flooded, AGM, and gel batteries for key market segments such as motive power, industrial, recreation, transportation and energy storage applications.

“Trojan Battery’s strategic master distributor program is a cornerstone of the company’s success in the battery marketplace,” said Dave Godber, executive vice president of sales and marketing.  “This newest master distributor will provide dedicated sales and support services specifically for Trojan customers in the western region of the country.  This agreement expands Trojan’s distribution network enabling us to readily meet customer demands for deep-cycle battery products for a variety of applications.  The partnership will enhance Trojan’s ability to provide the high level of service our customers have come to expect from Trojan Battery.”

Trojan’s agreement with this new master distributor expands its reach to service Trojan’s key markets.  In addition, the company will focus on distributing Trojan’s OverDrive AGM 31™ battery designed for the commercial trucking industry across North America.

“This partnership enables Trojan to continue to expand its offerings of high-performance, reliable batteries for not only the transportation industry, but also to service other markets which rely on deep-cycle battery technology for their applications,” Godber said.  “With its reputation for unmatched product availability combined with exceptional service and knowledgeable staff, Trojan customers will benefit from this master distributor’s expert advice to leverage Trojan’s exclusive deep-cycle battery technologies that best maximize the performance of their specific applications.”


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