United Rentals Extends Partnership with “Extreme Makeover”

United Rentals, Greenwich, Conn., has renewed its partnership with “Extreme Makeover: Home Edition” for the upcoming season. The television show will begin building more new homes for worthy families this month, in preparation for the premiere of Season 8 on ABC in September.

The 2010-2011 season marks the fourth consecutive year that United Rentals has served as the preferred construction equipment supplier for the show, which relies on local contractors and community volunteers to build a house in just seven days. United Rentals' integrated approach to customer service mobilizes the resources of more than 550 branches, a key benefit as the show travels across the country.

Michael Kneeland, chief executive officer of United Rentals, said, “We are very pleased to once again support Extreme Makeover in raising the profile of volunteerism in America. Our employees take this partnership to heart—they find ways to solve equipment needs at even the most rural sites or when a call comes in at midnight. The race against time is intense, but the quality of service we provide is very similar to the 'extreme' commitment we show our customers every day.”

The latest build benefits the Lutz family of East Setauket, N.Y., who were astounded to find out that Extreme Makeover had chosen them to receive a brand new home. The United Rentals branch in Flushing, N.Y., has organized the delivery of more than 70 pieces of equipment to the site, said Harry Scardigno, branch manager.

Commenting on the partnership, Diane Korman, the show’s senior producer, said, “Over four years and more than 4,500 pieces of equipment, United Rentals has come through for us every time, despite the challenges of weather, timing and logistics. Their professionalism in serving these jobsites shows that we made the right choice in relying on United Rentals for our equipment needs.”

The episode featuring the Lutz family will air on a date to be announced. A gallery of previous projects featuring United Rentals equipment can be found on the Community Support page of the company's website.


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