United Rentals, Greenwich, Conn., has renewed its agreement with Extreme Makeover: Home Edition for the upcoming television season, extending its partnership as the preferred construction equipment supplier for the fifth year. The Extreme Makeover team has already begun the first of more than a dozen planned projects for Season 9, following a surprise visit to a Pennsylvania family this week.
Although the Emmy-winning program draws plenty of local support from contractors and volunteers, the equipment supply is staged before each project begins. Each new home is built from the ground up in just seven days, requiring a coordinated effort from United Rentals' network of more than 550 branches.
“Over 80 projects and more than 5,000 pieces of equipment, United Rentals has come through for us every time, despite the challenges of timing and logistics,” said Diane Korman, senior producer of Extreme Makeover: Home Edition. “Even in remote locations, United Rentals always has a branch close enough to arrange all the equipment we need, ensure its reliability, and deliver it within a three-hour window. Most importantly, they share our 'safety first' philosophy.”