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U.S. Material-Lift Maker LiftSmart to Enter European Market | Industry News

LiftSmart, a manufacturer of portable telescopic material lifts, located in Vista, Calif., has formed a strategic partnership with Etramo, a specialized distributor of equipment and materials to European rental companies. The partnership focuses on distribution and service support of LiftSmart material lifts in France, Germany, and Benelux.

"We are very pleased to align ourselves with an exceptional organization like Etramo," said Steve Citron, managing director of LiftSmart. "They are very active in Europe and very familiar with the performance that rental companies, and their customers, expect from equipment manufacturers. LiftSmart's robust designs meet this higher rental-grade standard.”

Johnny Vancraybex, president of Etramo, added, "As a subsidiary of Eurorent Antwerp, we test, evaluate, and, where necessary, adapt all of the machinery we offer in order to meet the highest demands of the rental market, and in this case we believe that LiftSmart's product range provides best-in-class specifications, features, and durability that will exceed our customers' expectations.  We are very excited to represent LiftSmart in Europe."

Under the agreement, Etramo will stock machines and spare parts to ensure adequate product availability and service support for customers in Europe.  The first of several containers are expected to arrive this spring, and Etramo will be representing LiftSmart's complete range of material lifts, both current and future. "We will be adding even more lifting solutions as we proceed forward," said Citron.

All LiftSmart products are made in the United States.


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