Yokohama to Raise Off-Road Tire Prices 11 Percent Sept. 1

Yokohama Tire Corp., Fullerton, Calif., will increase the prices of its off-road tires by up to 11 percent in the U.S., effective September 1. There will be in-line adjustments, as well, which will be announced later.

Gary Nash, Yokohama vice president, OTR Sales, attributed the price increase on the escalating costs of raw materials, such as natural rubber. “The entire OTR industry continues to be challenged with high costs of raw materials that it has had to contend with over the last few years,” he said. ”Compounding these costs are the rising costs in transportation and manufacturing. We regret to have to take the step but find it necessary to have the increases reflected in our pricing.”


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