Terex Aerial Work Platforms (AWP), has named Susan Swirsley vice president of global marketing and Stephane Rigge regional sales manager for its northeast region team that includes Quebec and the Atlantic provinces of Canada.
Based in Seattle, Wash., Swirsley will report to Terex AWP President, Matt Fearon, and will be responsible for leading Terex AWP marketing activities globally, including branding, public relations, advertising, promotions, digital marketing, trade shows, guest visits, channel development and the business segment’s internal and external communications. Swirsley will also play a critical role in introducing new tools and technologies to help provide customer insights, and will partner with the sales organization to enhance customer relationships.
“We are very excited to have Susan join our team,” said Fearon. “She will bring excellent insight into reaching our customers’ needs in new and beneficial ways. She will be able to bring our well-respected brand even closer to our customer base.”
Riggi has extensive experience in the rental industry, first with his family-owned rental store, and then with the Hewitt Cat rental store. He has experience at all levels of sales and purchasing during his career. Riggi was most recently eastern Canada’s district manager for Wacker Neuson.
“Having been raised in the rental industry, his wide spectrum of knowledge makes him a great addition to the Genie Sales Team,” said Adrian Max, regional sales vice president, Terex AWP. “Our customers are sure to benefit from his experience.”
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