Custom Equipment

Custom Equipment Revamps Hy-Brid Lift Line

Date: 27-02-2019 / Author: kscally
Custom Equipment Hy-Brid Lifts Redesign

Custom Equipment LLC announced an overhaul of its Hy-Brid Lifts at the ARA Show in Anaheim, California.

The company is dividing the line into three series: the Push-Around Series (PA Series), Pro Series (PS Series) and Zero-Turn Series (ZT Series) The rebranding also included a number of safety and productivity enhancements to the existing products, as well as the introduction of two new models: the PA-1030 and ZT-1630.

Terry Dolan, Hy-Brid Lifts president and CEO says the updates will make it easier for end users to find a lift that best meets their needs.

Custom Equipment Names Construction Industry Veteran as President and CEO

Date: 05-02-2019 / Author: kscally
Custom Equipment Terry Dolan

Custom Equipment LLC welcomes industry veteran Terry Dolan as its president and CEO.

Dolan brings nearly 30 years of experience in the rental, construction, and equipment industries and will lead the overall direction and strategy of the organization.

Universal Equipment President Alastair Robertson Dies

Date: 31-01-2019 / Author: kscally
Alastair Robertson

Longtime MEWP industry veteran and advocate Alastair Robertson, president of Universal Equipment in Glen Ellyn, Illinois, died Jan. 30, 2019. He was 69.

Robertson, who was born Oct. 28, 1949, started in the MEWP industry in 1981 as a sales manager for Simon Aerials, which was subsequently purchased by Terex, followed by roles at Economy Engineering (acquired by Snorkel), Snorkel, Grove Manlift, and Skyjack. He then worked at S and R Equipment, JLG’s dealer in Chicago, from 1991 to 1995.

Custom Equipment Celebrates 10K Hy-Brid Lifts

Date: 13-12-2018 / Author: kscally
Custom Equipment 10,000th Hy-Brid Lift

Low-level scissor lift provider Custom Equipment LLC is marking the milestone of manufacturing its10,000th Hy-Brid Lift. 

Rental company Lift Works Inc. purchased the lift, particularly noteworthy since the company purchased Hy-Brid’s first HB-1030 lift in 2004.

Custom Equipment Hires Northeast Territory Manager

Date: 07-11-2018 / Author: kscally

Custom Equipment LLC welcomed Paul Allen as its Northeast U.S. territory manager.

Custom Equipment Names New Territory Manager

Date: 06-06-2018 / Author: kscally
Jesus Pedraza

RICHFIELD, Wis. – Custom Equipment LLC welcomed Jesus Pedraza as its south-central U.S. territory manager. 

Jesus will focus on continuing the growth and channel development of Hy-Brid Lifts, Custom Equipment’s line of lightweight low-level scissor lifts.

“With a growing construction industry, we needed someone who can continue to give our current customers and prospects in that region the attention and support they need to be successful,” said Dan Schneider, Custom Equipment vice president of sales.

Private Equity Firm Buys 80% of Custom Equipment LLC

Date: 12-12-2017 / Author: fmotz

An affiliate of Stratford‐Cambridge Group (SCG), Plymouth, Mich., has acquired an 80% stake in Custom Equipment, LLC, (Custom), a scissor-lift manufacturer that is headquartered in Richfield, Wis., and operates a second manufacturing facility in West Bend, Wis.

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