A1A Software has announced the retirement of Bruce Kabalen, vice president of sales and marketing, and the promotion of Brittany Bray to marketing manager.
Kabalen joined the company in 2023 following a 25-year career with Link-Belt Cranes. At A1A Software, he supported sales and marketing initiatives for products including 3D Lift Plan, iCraneTrax and related software offerings for crane and heavy equipment operations.
“Bruce brought valuable crane industry experience and product knowledge to A1A Software,” said Tawnia Weiss, president of A1A Software. “We appreciate his contributions and wish him the best in retirement.”
Before her promotion, Bray served as sales and marketing coordinator, assisting with training, trade shows, customer accounts, customer service calls and marketing materials. In her new role, she will manage public relations, social media, website updates, marketing communications and trade show coordination.
The company said Bray will also oversee marketing efforts for 3D Lift Plan, iCraneTrax and iFleetTrax while continuing to support customer service initiatives.
“I’m grateful for the opportunity to step into this new role and continue supporting A1A Software’s customers, products and industry presence,” said Bray. “I look forward to building on the company’s strong foundation and continuing our marketing efforts for 3D Lift Plan, iCraneTrax and iFleetTrax.”
A1A Software develops software and interfaces for the heavy construction industry, including lift planning and fleet management tools for crane and construction equipment owners.
Lift & Access is part of the Catalyst Communications Network publication family.
