Brooks Tractor Becomes Merlo Dealer for Wisconsin and Upper Michigan

Brooks Tractor Becomes Merlo Dealer for Wisconsin and Upper Michigan

Brooks Tractor, with seven locations in Wisconsin and service to the Upper Peninsula of Michigan, is now a Merlo dealer.

“Brooks Tractor is always looking for ways to diversify its fleet and add value to the customer experience,” said Truie Brobston, sales manager. “If we can be their one-stop shop, it helps us market the rest of our lineup. We were impressed with the technology the Merlo line has to offer and the overall fit and finish of their product.”

For seven decades, the name Brooks has been associated with quality construction and agricultural equipment in the upper Midwest. It serves customers who work in construction, agriculture, government, commercial construction, and many more segments. 

One of Wisconsin’s premiere construction equipment dealers, Brooks represents several respected brands of equipment, including John Deere, Hitachi, Atlas Copco, Dynapac, and many others.

“Our hope is that by partnering with AMS (distributor of Merlo for the U.S.) and Merlo,” Brobston continued, “we can continue to serve all of our customers’ equipment needs.  Overall, this partnership should help us to grow while helping our customers do the same.”

Brooks will carry the entire line of Merlo telehandlers. The line covers all segments of material handling.  From the versatile multi-industry compact P27.6PLUS through the powerful MF40.9 for AG, the High Capacity and Heavy Duty models, and the ever-popular Roto for the construction, landscaping, utility, and arborist segments.

We are excited to partner with Brooks Tractor,” said Austin Bailey, AMS-Merlo sales manager. “The level of service that Brooks Tractor provides to their customers, along with their knowledgeable sales team, is what we look for when approaching new dealers. We are looking forward to further growing the Merlo brand with Brooks.”

Brooks is a family business that that embraces employees and customers like family. “Our future depends on the success of our customers,” Brobston said. “Our mission is to partner with our customers to provide the most cost effective, technology driven equipment solutions.  We strive to deliver that every day. Whether in our shop or in the field, Brooks Tractor is there for everyone.”

Brooks’ locations in Milwaukee, Madison, Green Bay, La Crosse, Stevens Point, and Racine will carry Merlo telehandlers. In addition, they look forward to supporting customers in northern Wisconsin and the Upper Peninsula of Michigan. For more information, visit


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