Catalyst Communications Network (Catalyst), has bought Heartland Communications Group Inc. (Heartland), a publisher of buyer’s directories and special-interest magazines headquartered in Fort Dodge, Iowa.
Heartland has a strong focus on providing high-quality, value-driven marketing solutions in the agriculture, construction and industrial markets.
Its construction-related publications include Crane Hot Line, Lift and Access, their supplements, Telecom and Utility Construction and Components & Consumables; as well as Contractors Hot Line, Parts Connection, Attachment Connection, Construction Equipment Guide, and Crane Guide.
Catalyst is based in Atlanta, Georgia, and is an emerging communication and media company that provides U.S. companies with transformational tools and resources to identify, develop, and commercialize innovations in the agriculture, construction, and industrial markets.
Catalyst’s cutting-edge technologies and services enhance and expand opportunities for stakeholders. Its drive towards digitization will help Heartland grow across multiple markets.
“We couldn’t be more excited by this opportunity,” said Shae McBride, CEO of Catalyst Communication Network. “We’re looking forward to opening new growth avenues for a business that has earned the trust of readers for decades.”
McBride added that Catalyst is excited to bring its expertise in digital marketing and operations growth to help Heartland deliver even more value to its readers with timely, field-relevant information.
The current Heartland team will be absorbed by Catalyst in the acquisition. Catalyst plans to continue doing business under the Heartland name.
Advisory services for the sale of Heartland Communications Group were exclusively provided by Jeff Gruenhut of Grimes, McGovern & Associates.
For more information, visit www.catalystcommunicationnetwork.com.