Diversified Product Development Breaks Ground for New Headquarters

Diversified Product

Diversified Product Development, marketer of the LineWise, LiftWise and DesignWise brands, has broken ground for a new headquarters and production facility in Waco, Texas.

The 60,000-sq.-ft. building, scheduled for completion in Jan. 2021, will replace the company’s current facility in Waco.

Diversified currently employs about 60 people, including engineers, designers, and sales and support staff, with plans to hire more workers after moving into the new facility.

“Each of our divisions has experienced steady growth over the years, and this new facility will better meet our needs,” said Ray Fritel, president of Diversified. “Plus, it opens up exciting new opportunities for our company.”

Diversified’s LineWise division designs, engineers and manufactures a full line of utility products, including line lifters, insulated work platforms, phase lifters, transmission temporary conductor supports, and more.

LiftWise, the material handling division, offers products for material handling in assembly, welding, and equipment servicing, as well as other lifting solutions.

DesignWise is the newest brand, but oldest and original division of Diversified. It offers a breadth of services, including exploring new markets and products; redesigning or modernizing existing products; improving ergonomics; increasing maintenance efficiency; and making products faster and more profitable.