Genie Names New North American Sales Executives

Joshua Meyer

June 11, 2019 – Terex AWP appointed Joshua Meyer to the role of Genie vice president of North American sales, as well as promoted Doug Evans and Rick Penkert as Genie regional vice presidents.

In the role of Genie vice president of North American sales, Meyer will be tasked with developing and executing on short- and long-term sales and business growth strategies. He also will manage, develop, and train the company’s North American sales teams — including both the regional sales teams and national account teams — in the U.S., Canada, Mexico, Caribbean, and Central America.

Meyer has experience in leading, directing, and integrating multi-national organizations. He comes to Genie from Metso, where as senior vice president – Africa, Middle East, and Turkey, he led a team of more than 400 professionals in 13 locations in executing sales, commercial, and technical support, as well as manufacturing, for capital equipment, complex projects, services, and parts. Prior to Metso, he led teams and oversaw business activities in a number of regions and roles during nearly 20 years with Caterpillar.

“I am pleased to join the Genie team in a role that focuses on our customers’ needs, and to working closely with them to enhance our added value and to drive their business growth,” says Meyer. “As we continue to develop and offer products, services, and programs designed to meet customers’ needs, I will be working to strategically grow and position our sales team in North America to communicate and deliver that value to the industry.”

Part of Meyer’s efforts was to promote Evans and Penkert to their new roles following the retirement of well-known and well-respected industry veterans Bob Bradshaw and Adrian Max.

Evans has been promoted to the Genie regional vice president for the northeast region, taking over the territory from Max. Evans has been with Genie for 21 years, beginning his career as a regional sales manager covering Manitoba, North and South Dakota, Nebraska, Kansas, Iowa, and Missouri. Prior to joining Genie, Evans was a sales rep for Gradall for more than five years, covering 15 states in the Midwest.

“Doug’s industry knowledge, strong analytical skills, and deep customer relationships will serve him well as he assumes his new responsibilities,” Meyer said.

Penkert has been promoted to Genie regional vice president for the western region, taking over the territory from Bradshaw. Penkert joined Genie and the western region team six years ago with responsibility for accounts in New Mexico, Arizona, and southern California. Most recently, Penkert has been managing the United Rentals account at a national level. He has 35 years of leadership experience in the equipment industry, including management and ownership of both equipment supply and aerial rental companies.

“Rick’s leadership skills, coupled with his knowledge of our products and our customers across the western region, will ensure he is able to quickly transition into his new position,” Meyer said.

He continues: “Both Bob and Adrian became synonymous with Genie in the west and northeast. They will be greatly missed by both customers and the Genie team alike. We thank Bob and Adrian for their years of hard work and dedicated service to Genie, and we wish them well in their retirements. As Doug and Rick take the reins from Bob and Adrian, they are well-positioned to help Genie continue to meet the needs of the North American rental industry and the aerial market.”

For more information about Genie, visit: www.genielift.com.