Manitou North America Expands Product Marketing Team

Manitou North America added two new roles to its product management and marketing teams to support its Manitou, Gehl, and Mustang by Manitou brands.

Mike Sover has joined the team as the North America product marketing manager for MEWPs, and Julie Ryer as the North America service and solutions marketing manager.

"We have been focused on adding depth and experience to our teams to support our overall growth and new product goals for North America," said Jeff Weido, senior director of product management and marketing for Manitou North America. "We introduced MEWPs to the United States and Canada this year, and Mike will be focused on ensuring these products continue to meet both market and customer demand. Julie will have a similar emphasis on strategically growing our service and solutions products, including EDGE attachments. We are experiencing high demand in both of these areas, and we are excited to have Mike and Julie on board to build upon those growth opportunities."

Sover joins Manitou North America with extensive product management and marketing experience in the construction industry. Most recently, as product manager at Master Lock, he was responsible for leading the strategic growth initiatives and new product innovation for the Locker Lock product category. Sover's prior experience includes product management and marketing positions at Illinois Tool Works, Emerson Electric (Knaack Division), and Revcor. He holds a bachelor’s degree in marketing from the University of Illinois-Chicago.

Ryer brings a diverse background of marketing, sales, and account management to Manitou North America. In her most recent role as account manager for Lavelle Industries, she was in charge of new business development. Her focus over the past decade has been on developing sales strategies, executing new product launches, and gathering the voice of the customer to solidify the growth of numerous large-scale national accounts. Ryer holds a bachelor’s degree in marketing from the University of Wisconsin-Whitewater.

For more information on Manitou Group, visit manitou-group.com.