Pettibone Adds Super Equipment to Dealer Network

Super Equipment Inc

Pettibone/Traverse Lift LLC, Baraga, Michigan, has added Super Equipment Inc. to its dealer network.

Located in Vaudreuil-Dorian, Québec, near Montréal, Super Equipment carries Pettibone Traverse and Extendo telehandlers, mobile elevating work platforms, and Cary-Lift products for customers in Québec, New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland and Labrador.

“We are excited to welcome Super Equipment to the Pettibone team,” said David Chase, director of sales and marketing for Pettibone. “Their experience and focus on the lifting equipment market is a natural complement for our product offering. We look forward to working with them to grow their coverage in eastern Canada.” 

Founded in 2010, Super Equipment specializes in sales, long-term rentals, and refurbishments of equipment, including boom trucks, rough terrain cranes, truck cranes, and now with the Pettibone partnership, telehandlers, mobile elevating work platforms, and Cary-Lifts with the Pettibone partnership. 

Super Equipment recently acquired a new 14,000-sq.-ft. facility to expand its service capabilities.

“Pettibone has a wonderful product, and we are eager to start marketing their telehandlers in our area,” said Patrick Tremblay, vice president of Super Equipment. “The Traverse telehandler line, in particular, provides a unique solution with the horizontal traversing boom that nobody else offers, and we believe there’s a great opportunity to be successful with that product in our territory.”

Pettibone/Traverse Lift, LLC is part of the Industrial Technologies Group, an affiliate of The Heico Companies. Founded in 1881, Pettibone has been recognized as the industry leader in material handling equipment since the company revolutionized the industry with the first forward-reaching, rough-terrain machines in the 1940s.