ReachMaster to Distribute Dinolift in U.S., Canada, and Puerto Rico

New Dinolift
Dinolift before raising
ReachMaster and Dino team

Finnish manufacturer Dinolift has named ReachMaster, Inc., Houston, Texas, as its new exclusive distributor in the US, Canada and Puerto Rico. The agreement takes effect Jan. 1, 2015.

ReachMaster will be responsible for all sales and after sales support of the complete Dino range in the markets named above.

The appointment reflects a strategy to expand the success of Dinolift products in Europe into the North American market, particularly for the extensive line of Dino trailer lifts and Dino self-propelled machines, mainly the RXT articulated boom lift with outriggers.

“We are very happy to re-enter the North American market, and in ReachMaster we have the right partner to be successful,” said Karin Nars, director of sales and marketing for Dinolift. “We are looking forward to working together with Ebbe Christensen and his professional team.”

ReachMaster, Inc. has for more than a decade successfully pioneered North American distribution of compact and specialty aerial lift equipment, including the Falcon, Denka, BlueLift, and PB Lift brands. “We are very excited and proud to be given the opportunity to re-launch the Dinolift brand in North America,” said Ebbe Christensen, president of ReachMaster. "It is a perfect fit and fills a gap in our portfolio, making the ReachMaster range of high quality lifts unmatched by anyone in the industry today.”

The increased focus on logistics and indirect operational costs in the U.S. rental market today represents new opportunities, particularly for Dino trailer lifts. “Trailer lifts have long ago proved their status as the most cost efficient solution for safe access at height in Europe, where high fuel and labor cost combined with environmental impact have made trailer lifts one of the strongest ROI categories,” said Christensen. He added that, the U.S. market is getting ripe for the very same reasons.

Said Nars, “We believe the Dinolift products have everything it takes to be successful in North America, not only the trailer lifts, but also the self-propelled RXT series with outriggers." She then added, "With this new partnership, we combine the market experience of ReachMaster with our 40 years of innovation and production.”

Dinolift celebrated the 40th anniversary of Dino platforms earlier this year. In addition to trailer mounted aerial work platforms, the company also produces self-propelled booms and crawlers in Loimaa, Finland.

Group-photo caption: Shown, from left, are: Conrad Juliao (ReachMaster), Stephanie Gunther (ReachMaster), Antti Kaukonen (Dino), Ebbe Christensen (ReachMaster), Karin Nars (Dino), Tom McKendree (ReachMaster).