Ruthmann Sets Sights on North American Growth With New Company

Date: 26-06-2018 / Author: kscally
the Ruthmann Eagle T108A
Ruthmann Expands in North America
Tom Goyer

German aerial work platform manufacturer Ruthmann is expanding its presence in North America.

The company has established its own subsidiary Ruthmann North America L.P. and plans to continue to develop its presence in the North American market along with its two long-standing sales and service partners, Time Manufacturing and ReachMaster Inc.

ReachMaster Rolls Out Anti-Entrapment Safety Systems for Compact Aerial Lifts

Date: 08-06-2018 / Author: kscally
ReachMaster anti-entrapment system

ReachMaster is now offering anti-entrapment safety systems on all their Falcon and Bluelift compact aerial lift models.

While many scissor and boom lift manufacturers have introduced these systems on their models, the Houston-based company is claiming to be the first to do so in North America for the compact lift segment.

“We have witnessed how these systems saves lives and how Europe, and in particular the UK, has adapted to these new systems on a larger scale,” said Ebbe Christensen, president of ReachMaster.

ReachMaster Expands Regional Sales Team

Date: 05-06-2018 / Author: kscally
ReachMaster regional sales manager

ReachMaster Inc. strengthened its sales organization by adding a new regional sales manager and partnering with Sun Marketing and its eight sales representatives. 

Effective May 1, Dustin Viertel took up the new regional sales manager position with primary responsibility for sales in Texas, Oklahoma, and Kansas and overall sales in the central United States. 

Viertel comes with a background as construction manager at Bluegreen Southwest as well as sales representative for Sunbelt Rentals in Texas. He will be located in the Dallas/Ft. Worth area. 

New 108-ft. Aerial Platform Comes on Non-CDL Truck

Date: 22-02-2017 / Author: mlarson

Ruthmann GmbH and ReachMaster Inc. have teamed up to bring North America a new 108-ft. working-height (102-ft. platform height) aerial lift that mounts on a non-CDL truck chassis.

Read the exclusive story in the March-April Lift and Access.

The companies will launch the Ruthmann Eagle T-108 A in booth G2794 at the ConExpo-Con/Agg trade show in Las Vegas, Nev., March 7-11.

BlueLift B85 Makes Debut at Tree Care Show

Date: 24-11-2015 / Author: mlarson

ReachMaster debuted the79-ft. platform height BlueLift B85 at the Tree Care Industry Association's recent TCI Expo in Pittsburgh, Pa.

ReachMaster, North America's exclusive importer of BlueLift products, says the new B85 is the only compact lift in the United States powered by a combination of a lithium battery and a gas engine, making it the only true hybrid machine in its class.

With a platform height of 79 ft. and a working height of 85 ft., the B85 is the tallest BlueLift model, surpassing the B72 by 13 ft.

Oh, Bibi! Self-Leveling Tracked Scissor Lift Rolls Into North America

Date: 14-07-2015 / Author: mlarson
Photo of Bibi Lift
Photo of Bibi Lift 2

A new self-leveling tracked scissor lift named the Bibi Lift has rolled into North America.

ReachMaster, Kingswood, Texas, is the exclusive North American distributor for the compact, easy-to-operate Italian scissor lift whose adjustable rubber tracks and self-leveling system let it travel on sloping or sloppy ground and set up almost anywhere without outriggers.

ReachMaster says the design presents a safer, more efficient way to get the job done than previously available scissor lifts.

The Bluelift B72 from Reachmaster features lithium battery power combined with a combustion engine. The lithium battery option allows the machine to function the same speed as a gas engine, while machines running on 110-volt electric power only function at about 40% of the speed.
The B72 has a work height of 72 feet and will travel through a standard double door. The machine is easy to operate and can be used for both indoor and outdoor applications.