ReachMaster Expands Sales Team

Tony Trainer

ReachMaster added Tony Trainer as regional sales manager, as well as four new sales representatives. 

Trainer, who previously worked as a key account manager at Teupen North America for the past five years, will handle accounts in the tree care sector, as well as overall sales in the Southeast. Trainer is located in Charlotte, North Carolina.

 “We are very pleased to welcome Tony onboard to our team,” said Ebbe Christensen, president of ReachMaster. “Tony brings extensive knowledge and experience from the compact lift segment of the market and has a proven track record for building strong customer relationships. Our field of work is very niche oriented as a premier provider of specialty lifts, so Tony’s background will fit very well into our portfolio of equipment.” 

Effective January 2020, ReachMaster is also partnering with Strategix Sales Corp. for sales representation primarily with ReachMaster’s line of Winlet Vacuum Glass handling equipment in Florida, Puerto Rico, Panama, Costa Rica, and Mexico. 

”Steve Cavayero and his team at Stategix represent a great opportunity for us to expand our activities in the above markets and utilize the many years of experience his team has built,” Christensen said. “While Strategix is particularly strong on the material handling side, they will also be able to introduce and support our other product lines in the markets and work with current partners.” 

For more information, visit www.reachmaster.com.