Ritchie Bros. Orlando 2021 Auction Set for Feb. 15-20

Ritchie Bros. Orlando 2021 Auction Set for Feb. 15-20

Ritchie Bros. has set Feb. 15-20 as the dates for its 2021 Orlando auction and is already accepting consignments.

"We're very excited to announce our 2021 auction dates for our 'Premier Global Auction' in Orlando, Florida, said Kari Taylor, president of North American sales for Ritchie Bros. “While a lot has changed since our February 2020 Orlando event, Ritchie Bros. remains as dedicated as ever to helping customers by making buying and selling equipment easier than ever."

Added Taylor, "Since mid-March we have been conducting our auctions 100% online and have seen bidder registrations and buyer demand grow exponentially thanks to our unmatched marketing efforts and customer confidence in our online platform. For Orlando 2021 we will continue to leverage our technology and incorporate our learnings into the ultimate auction experience."

In 2020, Ritchie Bros. has seen website traffic increase by 35% to more than 27 million visits, while bidder registrations are up 71%, reaching more than 817,000 registrations.

Once online, buyers are extremely active, watchlisting more than 680,000 items and making more than 300,000 PriorityBids.

As of today, Ritchie Bros.’ online approved buyers have more than $57 billion in purchasing power.

"Orlando is our biggest event of the year, with equipment from across the United States and around the world," added Taylor. "This week we held our final Orlando auction of 2020 and saw online registrations increase 51% year over year. We encourage interested sellers to contact us as soon as possible. Let us start marketing your assets to buyers across the globe. Count on us to bring a world of buyers at the Premier Global Auction."

Ritchie Bros.' annual February auction in Orlando features more than 200 acres for equipment display. The February 2020 event featured more than 13,000 equipment items and attracted more than 18,000 bidders from 85 countries.

For more information, visit rbauction.com/orlando2021.

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