Check out our 2024 Corporate Sustainability Report!

Ritchie Bros. Sells US$500 Million of Equipment Online in 12 Months

Ritchie Bros. Sells US$500 Million of Equipment Online in 12 Months

Ritchie Bros.’ Marketplace-E online equipment market has sold more than US$500 million of equipment over the past 12 months.

The price-controlled option for consignors continues to gain steam. 

"We have built an amazing team of multilingual Marketplace-E Specialists who leverage Ritchie Bros. analytics and real-time demand data to help you find the right buyer," said Kari Taylor, chief revenue officer, Ritchie Bros. "As a result of these changes, items are selling approximately 40% faster on Marketplace-E today."

Ritchie Bros. continues to increase the presence of Marketplace-E across all its websites, attracting more buyers than ever to the site, said the company. 

This year Marketplace-E has helped more than 2,500 customers sell items, including premier North American rental company Sunbelt Rentals, which has a fleet of 600,000 assets across 975 rental locations. 

"We are a long-time Ritchie Bros. customer and are pleased with our partnership and their ongoing investments made on behalf of Sunbelt Rentals,” said James Dennis, vice president fleet management at Sunbelt Rentals. “This allows us to focus on our core business of delivering world class customer service and solutions. The Ritchie Bros. team continues to focus on innovative ways to improve fleet disposal, asset management, and recovery against OEC." 

"We now have access to an expanded footprint and tools to help us better manage how, when, where, and what price to sell our assets,” Dennis added. 

Five Big Marketplace-E Sellers in 2021:

  • 2019 (unused) CMI asphalt plant – CA$3.04+ million (sold from Newfoundland & Labrador in Canada) 

  • 2015 Elrus aggregate crushing spread – CA$2.85 million (sold from Manitoba) 

  • 2013 Vermeer T1255III trencher w/ rotating milling drum – €950,000 (sold from Germany) 

  • 2015 Caterpillar D8T dozer – US$306,000 (sold from North Dakota) 

  • 2018 Caterpillar 349FL excavator – US$286,000 (sold from Texas)


Lift & Access is part of the Catalyst Communications Network publication family.