Straightpoint Inc. has moved to a new facility in Camarillo, Calif. The facility is dedicated to sales, marketing, and distribution of Straightpoint products to North, Central and South America.This is the company’s second Camarillo base, having relocated from nearby Ventura three years ago.
John Molidor, the general manager of the U.S. operation, said, while the new location was chosen largely due to the practicalities of square footage, price, and proximity to the previous location for ease of relocating inventory, the move has energized a business that director David Ayling, who is based out of Hampshire headquarters in the U.K., had already slated for 20-30% annual growth over the next five years.
Molidor explained: “We have spent five years positioning ourselves in the marketplace and conducting a thorough analysis of the North American rigging industry. I am having conversations with professional engineers on a daily basis, and we have a clear sense that the business has evolved to a point where we are entering a new phase of development.”
Three areas of focus for the company include educating end-user markets on the differences between weighing and dynamic load monitoring. Increasing the use of Straightpoint products in high-profile environments, and growing the company's load monitoring market.
Ayling and Molidor hope to expand the business further to a more central location. Molidor said: “Houston is the undisputed leader in domestic and international business. The city is also known as the ‘energy capital of the world’. Most of the industries we serve—oil and gas, shipping, wind energy and construction to name a few—are domestically headquartered in Houston. There is no better location to serve the North American load monitoring market.”