United Rentals Announces New COO

United Rentals Announces New COO

Dale Asplund, executive vice president and chief operating officer, will be leaving United Rentals on September 29, 2023, to take the role of president and chief executive officer at another public company outside of the equipment rental industry.

Asplund joined United Rentals in 1998, and was named chief operating officer in 2019. He will remain in an active role with United Rentals through September 29 to ensure a smooth transition to Michael Durand, who is being promoted to chief operating officer.

Matthew Flannery, chief executive officer of United Rentals, said the company expects this to be a seamless transition between “two seasoned leaders who have worked closely together for many years.”

Flannery continued, “Mike is a proven leader whose numerous contributions have delivered strong results across the company. I’m confident that his operational expertise and demonstrated ability to lead our business will play a key role in our continued focus to drive profitable growth and generate shareholder value.”

Durand joined United Rentals in 2002 as a branch manager and has held roles of increasing scope through the present day, including district manager, region vice president, and his current role of senior vice president of sales and operations.

He has been an integral leader across all aspects of sales and operations at United Rentals, including the company’s go-to-market strategy, large acquisition integrations, operations strategy, and operational excellence.

According to the company, he has built strong and enduring relationships within United Rentals and its customer base over his more than two-decade career, making him the ideal choice to follow Asplund as chief operating officer.

“We deeply appreciate Dale’s truly extraordinary contributions to making United Rentals the company it is today. On a personal note, I want to thank Dale for his incredible partnership, leadership, and commitment to our employees and shareholders. We wish him the very best as he assumes a new career opportunity,” said Flannery.


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