US Battery VP Michael J. Coad Retires

US Battery VP Michael J. Coad Retires

U.S. Battery’s vice president of sales and marketing, Michael J. Coad, retires this week after serving the company for 16 years.

Coad began with the company as eastern regional sales manager, then in 2014 was appointed director of sales. He was named vice president of sales and marketing in 2019. “My time at U.S. Battery has been the most enjoyable years of my career. I am truly going to miss working with the entire team,” said Coad.

Coad was responsible for managing, negotiating, and planning all sales activities for the company and developed numerous key relationships with original-equipment manufacturers and regional distributors in various industries.

“Mike has been a huge asset to the company as well as a great friend for over 30 years,” said Donald Wallace, U.S. Battery COO. “His attention to detail and commitment have had a lasting impact on the U.S. Battery sales department as well as in his efforts to build strong customer relationships. His steadfast presence will be greatly missed by all.”

Coad retires with 40 years in the battery industry, first working as a route-truck salesman with New Castle Battery Manufacturing Company before working his way up to vice president. Coad was also national sales manager at Yuasa Battery before joining U.S. Battery in 2004.

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