Re-Tweet: Don't Lose Control

We have to be very careful that we don't let social media cloud our senses. I agree, Twitter, for example, is brilliant. It allows me to share nuggets of thought with those who follloow me, while I can facilitate others and promote the sharing of information by re-Tweeting (RT). But social media is not a free alternative to traditional marketing methods. No way.

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About the Author: 

Richard Howes

Richard Howes, who joined MCM in September 2010, has worked in various editorial positions for a U.K.-based crane magazine publisher for the past five years, most recently as group editor of international titles Cranes Today, Hoist, and North American publication Overhead Cranes & Hoists. He started his career in media almost 10 years ago and is currently the associate publisher and editor of the U.S.-based Industrial Lift & Hoist and the international publication, Lift & Hoist International. He resides in London, England.