ALL Erection & Crane Rental Launches New Website

ALL Erection & Crane Rental Corp., Cleveland, Ohio, has launched its revamped website at The site details ALL exclusives such as the company's geographic reach through its network of branch locations and its leadership position in operator training, job site analysis, and jobsite safety. ALL's fleet depth and its in-house equipment maintenance are also highlighted. Equipment maintenance commitments include separate engine, hydraulic, paint, weld, fabrication, truck and trailer, and glass shops.

“This shift in emphasis • from talking about our equipment to explaining the value we hope to create when we bring our equipment together with our customers • matters,” said Michael Liptak, ALL president. “We keep the industry's newest and most modern equipment in like-new condition so that our rental fleet exceeds expectations. And when our equipment does go up for sale, our reputation for maintenance and service excellence is part of the reason that people simply trust ALL.”

The new site is easy to navigate and includes both English and Spanish language translations. Crane load charts have been incorporated into the new “parent” site for the ALL companies, as has the former, previously a separate page for selling used equipment.