Continental Tire Re-Enters North American Off-Road Market | Construction News

After a decade away, Continental Tire has returned to the off-road tire market in the Americas.

Continental will reenter the OTR/earthmover segment of Commercial Specialty Tires in the Americas markets, including the U.S., Canada, and Mexico, as well as Brazil and the Andean markets.

The decision to reenter the markets after the long hiatus was based upon several factors, including dealer enthusiasm for Continental products. “From a tire dealer’s perspective Continental is a great partner,” said Dan Rice, president of Piedmont Truck Tires, a long-standing Continental truck tire seller founded in 1978, with 9 locations located in and around the Carolinas.

The OTR/earthmover product segment is part of a rapidly evolving business unit at Continental, Commercial Specialty Tires (CST). The addition of the OTR segment will increase the already excellent reputation CST has as a supplier of material handing tires, including forklift, airport, port and container handling segments. Continental is planning to roll out with four sizes initially, and intends to add to the product portfolio over the coming months and into 2017.

Said Federico Jiminez, CST manager for the Americas, “We are entering the very robust market after a decade and we are in a position to do truly great things for our customers across the Americas. Everyone has worked hard to make this day a reality, it really deserves a celebration.”

The Tire Division currently has 24 production and development locations worldwide. The broad product range and continuous investments in R&D make a major contribution to cost-effective and ecologically efficient mobility. As one of the world's leading tire manufacturers with more than 47,000 employees, the Tire Division achieved sales of €9.8 billion in 2014.