Custom Equipment Names New National Sales Manager | Construction News

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Custom Equipment, Inc., Richfield, Wis., has hired David Carlson as its new North American sales manager. In this new role, Carlson focuses on regional sales growth and territory development for Hy-Brid Lifts, Custom Equipment’s line of lightweight aerial work platforms.

“David’s industry experience and territory knowledge will be an asset to our company and our customers,” said Justin Kissinger, Custom Equipment marketing manager. “He will introduce more contractors to the safety and versatility of Hy-Brid Lifts and work with customers to give them the best possible solutions and services for their scissor lift needs.”

Carlson oversees independent and national accounts, and also manages the Upper Midwest territory, which stretches to the West Coast. He brings 18 years of experience in regional sales development with a diesel engine manufacturer to his new position.

Previously, he worked as a service administrator, product support manager, and branch manager for a construction-equipment distributor.

Carlson started at Custom Equipment Hy-Brid Lifts in June.

“With my construction background, I understand the challenges contractors face. Hy-Brid Lifts provide innovative and efficient solutions to those challenges,” Carlson said. “I look forward to bringing those solutions to customers along with the family-owned support for which Hy-Brid Lifts is known.”