HERC Names Higashi VP of Investor Relations | Construction News

Hertz Global Holdings has announced that its Hertz Equipment Rental Corporation (HERC) business has appointed Elizabeth M. Higashi, CFA, vice president of Investor Relations, as part of preparations for the planned separation of that business as a stand-alone, publicly traded company later this year.

Higashi is responsible for all aspects of the company's investor relations program, including serving as the principal contact with the investment community. She reports to Larry H. Silber, president and chief executive officer, and is based in the company's headquarters in Bonita Springs, Fla.

Higashi has more than 30 years of experience in financial communications and investor relations with Fortune 500 companies and providing counsel to companies in the financial services, housing, education, media, retail, transportation, chemical, agricultural products, energy and healthcare industries.

She most recently was president of Higashi Advisors, LLC, and was previously a principal at Sard Verbinnen & Co., a leading strategic communications firm. Higashi also held senior investor-relations and communications roles with Horizon Pharma plc, IMCERA Group, Inc. (formerly International Minerals & Chemical Corporation), SFN Companies, Inc., and The Times Mirror Company.

"Elizabeth brings a demonstrated record of success in broad-based financial, investor and business communications across multiple and diverse publicly traded companies," said Silber. "I am delighted that HERC will benefit from her expertise as we build programs and drive initiatives to retain, attract and grow our debt and equity investor base as an independent company. In addition, her comprehensive business knowledge and experience will be valuable in advancing HERC's overall reputation and financial performance."

Higashi holds a bachelor's degree in political science from UCLA and a master's degree in urban studies from Occidental College. She was a CORO Foundation Fellow in Southern California and is a CFA charter holder. Higashi also serves on the steering committee of the Senior Roundtable of the National Investor Relations Institute.

Hertz Global Holdings filed an SEC Form 10 registration statement detailing the planned separation of its equipment rental business in December 2015 and filed an amendment of the Form 10 in April 2016.  No record date has been set, though the company has said it expects the transaction to be completed by mid-2016.