Hertz Equipment Rental Corporation (HERC), a subsidiary of Hertz Global Holdings, Inc., has named equipment rental industry veteran Bruce Dressel as chief operating officer.
Dressel, who will report to Larry Silber, HERC president and CEO, is a key addition to HERC's senior management as it prepares to separate from Hertz as a stand-alone company.
"We are pleased to welcome Bruce to the HERC senior leadership team," said Silber. "Bruce has proven experience growing businesses in the equipment rental industry. He's a catalyst for growth, and I am confident that his experience and leadership, together with our existing team, will help us realize our growth strategy as well as drive financial performance."
As COO of HERC, Dressel will focus on leading the sales and operations teams and driving growth in North America. He brings deep experience in the equipment rental industry and has more than 30 years in leadership and senior management roles.
While he was president and CEO of Sunbelt Rentals, Dressel grew the company from 24 to 195 locations. Following his tenure at Sunbelt, Dressel was chief sales officer for ADS, a provider of equipment and logistics support solutions to the Department of Defense and federal agencies. Since 2013, Dressel has been consulting in the equipment rental industry.
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