Hiab Hires Scheurer as VP of Marketing and Communications | Construction News

Image: 

Hiab, part of Cargotec, has appointed Nikolaus Scheurer as vice president, marketing and communications as of March 20, 2017.

He reports to Scott Hall, senior vice president, sales and services, is a member of Hiab's sales and services leadership team, and is based in the Hiab head office in Malmö, Sweden.

Scheurer is responsible for further developing Hiab's brand, marketing, and communication.

With Hiab's strategic focus on building world-class services, and developing and leading digital connected offerings, Scheurer's responsibilities also include supporting the strategic direction and positioning of the organization and its leadership, sales, and services globally, and to create added value for Hiab's customers and stakeholders.

"Nikolaus is an internationally experienced senior marketing and communications leader. He comes with extensive B2B and B2C marketing and brand expertise across various industries, working at the forefront of digital development as well as leading through digital transformation. I am delighted to have Nikolaus join the Hiab team, to drive and support the building of Hiab's strategic position as the Number One preferred partner inspiring and shaping our industry," says Scott Hall.

In his latest corporate roles, Scheurer was global director for marketing planning, brand and customer insights with Sony Mobile, and general manager, heading global marketing activation at Maersk Line.