Hiab Names Poccard as Sr. VP of Sales and Markets | Construction News

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Hiab has named Sebastian Poccard senior vice president of sales and markets, effective Feb. 10.

Poccard will lead and drive sales and service excellence as well as develop dealer management relations. He will report to Hiab President Roland Sundén and be part of the Hiab executive team. 

Poccard has more than 20 years of international business experience and joins Hiab from Husqvarna, where he most recently was vice president of sales and marketing consumer brands for the EMEA and APAC regions. He had previously held other senior managerial positions at the company, including construction product sales and distribution development.

"Sebastian is an experienced leader with a successful track record of growth and ability to drive cultural change to achieve high performance. I am extremely happy to welcome Sebastian - he will be a strong addition to the Hiab executive team. At the same time I want to thank Carl Gustaf Göransson, who previously held the position, for his contribution and wish him the best for the future," says Sundén.