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IronPlanet and Finning Join to Expand Cat Auction Services in Canada | Construction News

IronPlanet, a leading online marketplace for used heavy equipment and trucks, and Finning International Inc., the world's largest Cat dealer, have agreed to jointly market used heavy equipment through Cat Auction Services, IronPlanet’s unreserved  auction marketplace.

Finning will host IronPlanet’s first Canadian Cat Auction Services live unreserved public auction on Wednesday, Oct. 21, 2015, in Edmonton, Alberta.

“We are excited to partner with Finning and to announce our first physical auction in Canada,” said Gregory J. Owens, IronPlanet chairman and CEO.

“Our alliance with Finning supports IronPlanet’s critically important Canadian expansion efforts and furthers our ability to service our customers in Canada – and internationally – given Finning’s presence in South America, the United Kingdom, and Ireland. We are pleased to be working with Finning, a leader in the world of heavy equipment, to serve customers globally.”

Finning customers will benefit from an efficient heavy equipment distribution channel for their asset management. IronPlanet and its Cat Auction Services live auction platform will assist Finning and its customers realize the best returns in their asset disposal process by reaching IronPlanet’s 1.4 million global registered users.

IronPlanet customers will benefit from Finning’s international presence and the opportunity to buy or sell quality used heavy equipment across multiple geographies.

Buyers will be able to buy with confidence as all equipment sold will be backed by IronPlanet’s exclusive IronClad Assurance®, which assures an accurate representation of equipment condition.

“Finning is excited about this new alliance and we look forward to leveraging this global marketplace to provide value for our customers,” said Juan Carlos Villegas, Finning International chief operating officer and Finning Canada president. “We are looking forward to holding the first ever Cat Auction Services event in Canada later this year and combining the best of what IronPlanet and Finning have to offer.”

Auction Details
Date:  Wednesday, October 21, 2015
To Consign: 
 Preview Location:   Acheson Road West
                             825 – 53016 HWY 60
                             Acheson, Alberta

 Auction Location:   Marriott Resort Edmonton River Cree
                             300 East Lapotac Blvd.
                             Enoch, Alberta

 IronPlanet has secured property on Acheson Road West to host its Cat Auction Services live unreserved auctions in Canada. With Finning joining Cat Auction Services, IronPlanet significantly expands its reach into Canada and its ability to give sellers and buyers the choice of attending one of Cat Auction Services live auctions in Canada or participating in IronPlanet’s weekly online auctions. IronPlanet and Cat Auction Services merged on April 1, 2015.


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