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IronPlanet Lands First European Customer for Cloud-Based Platform | Construction News

IronPlanet, a leading online marketplace for selling and buying used equipment and other durable assets, has announced that APSV, the long-established U.K. supplier of ex-MOD and ex-PLC construction equipment, plant and trucks, has become its first European customer to use the new Marketplace Direct platform. Marketplace Direct lets sellers of larger equipment self-list the machinery they want to sell.


APSV is the home of ex-MOD-NATO and ex-PLC trucks, machinery and specialist vehicle sales. Much of its stock comes direct from the UK MOD, PLC companies, council contracts, and other government organizations.

IronPlanet is now providing APSV with the Marketplace Direct platform, which features an innovative listing and reporting solution that enables APSV to optimize management of its assets and directly control its listings. 

Marketplace Direct gives APSV access to a sophisticated cloud-based platform to increase sell-thru of inventory, improve price performance, and reach the most buyers through the channels of its choice.

“As a leader in technology-driven platforms and solutions that assist customers in maximizing their return on investment, Marketplace Direct provides an innovative listing and reporting solution that enables sellers to better manage their disposition process across all of IronPlanet’s transaction formats,” said Matt Ackley, IronPlanet chief marketing officer. “We are excited to welcome APSV as a first European customer using Marketplace Direct and to help them market equipment to their current client base or to IronPlanet’s 1.7 million registered users worldwide.”

With IronPlanet’s Marketplace Direct, sellers can now list inventory in the following formats: Fixed Price, Make Offer, Online Auctions (non-featured events). They can determine scheduling and automatically initiate IronPlanet inspections and the IronClad Assurance equipment-condition certification by requesting inspections through the Marketplace Direct platform.

Users can also set payment, invoicing, and shipping terms, and manage transactions themselves or have IronPlanet do it.

The system lets users choose a custom storefront to represent their listings; manually or automatically “cascade” items into IronPlanet featured events; and even define their own private marketplace where they select the buyers who are able to see and bid on their listings.

Finally, they receive reporting on listings’ performance, as well as traffic analysis and user activity.

“It is great we now have an industry focused online platform that is more relevant than most other options in this sector. The fact that it gives us access to a global database of buyers in our target sector is extremely appealing to us as a company” said Rob Atkinson, Managing Director APSV.


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