Last week, Maximum Capacity Media, publisher of Lift and Access, staged the fifth annual Equipment Showcase at the Crowne Plaza San Marcos Golf Resort in Chandler, Ariz., reviewing a record number of machines. Manufacturers from four product categories, including track-mounted crawler units, towable aerials, low-level access personnel lifts, and 32-foot electric scissors, presented their machines to the editors of Lift and Access and RER, component vendors, and other AWP manufacturers. Additionally, these units went through performance tests, such as lift/lower time tests, and spec tests, including climbing on the scales to be weighed.
Results of the four-day Equipment Showcase will be published in upcoming issues of Lift and Access. The January-Februrary issue will focus on trailer-mounted aerial lifts from Snorkel, Haulotte, Genie, and Niftylift, followed by reviews of the 32-foot scissor lifts from Genie, Skyjack, Haulotte, Aichi, and Snorkel. Low-level access articles will include product information and an industry roundtable discussion with participants from Orange Machine, Custom Equipment, Genie, Snorkel, Skyjack, and Haulotte. Later in the year, Lift and Access will review tracked-mounted crawler units from Omme Lift, Platform Basket, Niftylift, and Skako Lift.
Maximum Capacity Media would like to thank the sponsors of the 2010 Equipment Showcase, which included Platinum Sponsor Pathway Polymers, Gold sponsors Arnco and Blackstone OTR, Silver sponsor U.S. Battery, and Bronze sponsors MICO, Tiresocks, Tendaire, Eaton, and White Drive Products.
Adding the Expo
Coming in Fall 2011, the Lift and Access Equipment Showcase will feature a separate component—an exhibition open to the industry for buyers and users to operate and try out equipment indoors and out. Unlike traditional tradeshows, attendees will be able to run the machines in demonstration areas at the Lift and Access Equipment
Showcase and Expo, adding more to their event experience.
After polling industry professionals on the idea for the event, Lift and Access received positive feedback for this style of event. "I think a lifting expo is a great idea," said Lance Sullivan, fleet product & service manager, Sunstate Equipment Co. "I believe it would be very beneficial for those in attendance, as well as the feedback from the application/customer perspective. It would be valuable to operate the equipment, share what works, why, and new trends."
Keep reading Lifting 360 and LiftandAccess.com for more details on this upcoming, one-of-a kind event.