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Manitowoc Cranes Reorganizes to Continue Customer Focus | Construction News

Manitowoc Cranes has recently been reorganized to focus on the customer value stream, improve operational efficiences, and streamline the company's decision-making process. 

The senior management team for Manitowoc’s crane business will consist of a team of three senior executives, each with a global responsibility. Larry Weyers is now global executive vice president, and responsible for the company’s product lines including engineering, sales and marketing, and Crane Care; Josef Matosevic is executive vice president of operations and procurement, and responsible for the operating value stream including all the facilities and procurement activities; and Dean Nolden is executive vice president of finance and information systems, and responsible for processes and efficiencies. These EVP positions report directly to Eric Etchart, president of Manitowoc Cranes.

The most notable change in the reorganization is a transition from regional management to global product line management. These product line organizations will be focused on creating the customer value proposition and resolving customer retention issues faster. The product line teams will be supported by a new global sales and marketing organization, which will continue to be structured regionally, but will be managed globally. “As our customers become more global we need to adapt our structure to respond faster to their evolving needs, streamline communications, and manage inventory availability more efficiently,” said Etchart.

The following positions are effective now:

  • Dave Hull - senior vice president global sales and marketing. In his new role Dave is responsible for global sales and marketing activities, including sales and distribution channels, along with the Crane Care country organizations. 
  • Ingo Schiller - senior vice president rough-terrain, boom truck and industrial cranes. In his new role Schiller is responsible for new product development, operational marketing, engineering and Crane Care contact centers for the aforementioned product lines.
  • Jean-Noel Daguin - senior vice president of tower cranes. In his new role Daguin  is responsible for new product development, operational marketing, engineering, and Crane Care contact centers for tower cranes on a global basis. Daguin  will be relocating back to France from China where he was previously leading the Manitowoc regional business and operations for tower cranes. He has been with Manitowoc since 2001.
  • John Kennedy - senior vice president crawler cranes. In his new role Kennedy is responsible for new product development, operational marketing, engineering, and Crane Care contact centers for crawler cranes on a global basis.
  • Jens Ennen - senior vice president all-terrain and truck cranes. In his new role Ennen is responsible for new product development, operational marketing, engineering, and Crane Care contact centers for all-terrain and truck cranes on a global basis. Ennen has been on an ex-pat assignment in the U.S. for the past two years where he has been running the global engineering team. He will be relocating back to Wilhelmshaven, Germany.

In an effort to provide continuity in our Asia-Pacific region, Raman Joshi has been appointed as vice president and general manager for Manitowoc Asia-Pacific. In his new role, Raman will provide leadership for the Asia-Pacific sales and operating activities. He will report to Dave Hull for all sales and marketing activities and Joe Matosevic for all operations activities. 

Philippe Cohet, previously executive vice president of the Europe, Middle East, and Africa region, has left the company to pursue other opportunities. 

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