ReachMaster, NACH Marketing End Sales Agreement

ReachMaster, NACH Marketing End Sales Agreement

ReachMaster Inc. announced they will end their sales representation agreement with NACH Marketing, parting ways after more than 15 years of cooperation.

NACH Marketing has served as ReachMaster’s exclusive sales representation group in California, Arizona, New Mexico, and Hawaii, and it represents a number of other equipment manufacturers in those markets.

Ebbe Christensen, president of ReachMaster, explained that changes throughout the market and company strategies have prompted the decision.

“We have had a great run with NACH Marketing, its president, Mr. Craig Yuhas, and his team for many years; however, as a combination of many factors, it was not possible to continue the relationship at a level that made good business sense to either party,” Christensen said.

“I want to thank NACH Marketing for all their great efforts over the years, and we wish them good luck with their other product lines” he continued.

As for future sales representation, Christensen explained that there will be no day-to-day changes for the customers.

“What I can say at this point is that we intend to strengthen our sale representation on a more direct basis, as we see some great opportunities in the market areas," he said.

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