Sims Crane Launches Redesigned Website | Construction News

Sims Crane & Equipment, Florida’s premier crane and equipment provider, has launched a new website: www.simscrane.com.

The new site offers easy-to-navigate features; a detailed equipment-rental section; tabs highlighting the latest news, videos, and photography; and a “Request a Quote” page with 24-hour dispatch.

“As the business world turns more often to the internet for information, we decided it was time to develop new content and create a new look for Sims on the web,” said Dean Sims II, Sims Crane vice president of marketing. “We wanted our new site to reflect who we are as a company – our family values, history in Florida and focus on safety. It was also a priority that the site be user-friendly, visually appealing and full of useful and relevant information. I am proud to say simscrane.com meets all these criteria.”

Founded in 1959, Sims has led the crane and rigging industry in Florida for almost 60 years with innovative safety practices and education, sophisticated technology and financial stability. Sims serves customers throughout Florida with 11 locations around the state.

The new website is part of the rebranding that Sims Crane launched in 2012. This on-going marketing campaign incorporates social media, advertising, new messaging, public relations, media relations and messaging that focuses on the company’s core values: safety, professionalism, experience, availability, and reliability.