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Terex Transitions Tower Crane Business Leadership | Industry News

After a successful 28-year career in the tower crane business, Martina Moritsch will step down as vice president and managing director of Terex Tower Cranes, on June 1, 2014.

Long-time Terex Cranes team member Marco Gentilini has been tapped to replace Ms. Moritsch. Gentilini is currently vice president of business integration at Terex Cranes. 

Moritsch is part of the family that founded the Terex legacy brand Comedil more than 50 years ago. “It was an extremely difficult decision to leave a company that has been such a big part of my family and my life,” she says. “However, with the tower crane market in recovery, I believe the time is right for me to step down so a seamless transition in leadership can be made to ensure the continued success of Terex Tower Cranes.”

Tim Ford, president of Terex Cranes said, “We sincerely thank Martina and the entire Moritsch family for years of dedication to and leadership of Terex Tower Cranes.” Ford added, “The Terex family is very sad to see her leave, as she is an important part of the Terex story. Terex respects her difficult decision to step down and wishes her much continued success in future endeavors.”

In addition to replacing Moritsch, Gentilini will continue to lead crane integration and broaden his current role to include global leadership of the tower-crane business.

“In recent months, Terex Cranes has successfully introduced our new regional structure to become easier to do business with and show one face to the customer,” says Ford. “Marco is the right person at the right time to lead the global tower crane business, evaluate how to drive further integration between our tower and mobile crane business, and develop the appropriate integration strategy.” 

For 13 years, Gentilini has served Terex Cranes in a variety of capacities, including leading the Crespellano, Italy, and Waverly, Iowa, operations. Moritsch and Gentilini will work collaboratively for two months to ensure a smooth transition of leadership.

“Martina is well respected in the tower crane industry and has left some very big shoes to fill, but I look forward to this new opportunity within Terex Cranes,” says Gentilini. “The experience gained and success achieved with the mobile business integration and simplification strategy has prepared me well for this position.”


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