Yokohama Tire Corporation (YTC) has hired Jeff Barna as chief operating officer.
Barna joined the company in mid January. He reports to Shinichi Takimoto, YTC president, and is responsible for sales, marketing, and product planning. Barna is also on YTC’s executive committee.
According to Hideto Katsuragawa, CEO of Yokohama Corporation of North America and CEO of YTC, “Jeff is another strategic investment in the future of Yokohama Tire Corporation in the American market, like our modern manufacturing plant in Mississippi, new and upgraded distribution centers, new R&D technical center in North Carolina, stream of new products in the consumer, commercial and OTR space, and commitment to expanded OE partnerships.”
Before joining Yokohama, Barna was successful in management, sales, and logistics positions, most recently at Nilfisk-Advance Inc., an international company in the professional cleaning products and service industry. Prior to that, he was with Exide Technologies, a global battery manufacturer. Barna began his career at Tenneco Automotive selling Monroe shock absorbers to dealers and retail stores in metropolitan New York.