Manitou has appointed industry veteran Brad Boehler as president of its North America region, adding him to the company’s executive committee as part of its strategy to strengthen regional performance. Boehler will operate from West Bend, Wisconsin.
Manitou says Boehler’s responsibilities include accelerating market share growth, improving customer service responsiveness and ensuring operational excellence at the company’s manufacturing sites in Yankton and Madison, South Dakota. The company notes that the role is structured to reinforce a customer-centric approach across North America.
“I am proud and enthusiastic to join Manitou Group and take on this new challenge,” Boehler said. “We have highly committed employees and two strong value-added brands in GEHL and Manitou. I am eager to apply my extensive industry experience with both the sales and industrial teams to make the North American market a powerful growth engine for Manitou Group, by continually staying closer to our valued customers.”
Boehler has more than 25 years of experience in construction and lifting equipment. His previous leadership roles include serving as president of Skyjack, followed by positions at Morbark and Makinex USA, where he most recently managed business development and a nationwide dealer network.
Lift & Access is part of the Catalyst Communications Network publication family.
