Custom Equipment LLC, the manufacturer behind Hy-Brid Lifts, has rebranded to AXCS Equipment.
Established in 1981, the company has a long history of providing solutions and exceptional service to meet customers’ aerial work needs. Despite the name change, AXCS remains dedicated to the same values.
The rebrand follows a merger with ASKO Holding, a Turkish-based company involved in construction, agriculture, energy and technology, which expanded AXCS’s product offerings.
The company now provides scissor lifts, telehandlers, articulated booms and vertical masts.
“With our expanded product offering, we are now able to provide everything our customers need for aerial work” CEO Eric Liner said.
“AXCS really seemed like the natural brand name to encompass not only what we do but how we serve the market. In addition to a full range of products, customers have access to a team of experts that will help them get the right product for the right job and support in both application and service. We take great pride in this customer-centric approach.”
AXCS continues to prioritize customer service with a hands-on approach, ensuring that each customer speaks with an expert when they need assistance.
“In today’s world where automated voice message systems and AI chats are commonplace, we’re confident our customers will find getting in contact with a real, knowledgeable person refreshing and valuable,” Linner said.
“We’re focused on giving customers an experience that is second to none in the lift industry.”
AXCS unveiled new products at The ARA Show in Las Vegas and plans to introduce more innovations in the coming months.
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