EquipmentShare has deployed four new TELEHERO telehandlers in recognition of Veterans Day, expanding a nationwide fleet that generates donations for organizations serving military veterans and their families.
The new machines will operate in Oxford, Alabama; West Phoenix, Arizona; Lakeland, Florida; and Houston, Texas. EquipmentShare will donate a portion of the annual rental proceeds from each unit to a local organization providing veteran services, including housing, counseling, medical access, and career transition assistance.
The additions bring EquipmentShare's TELEHERO fleet to 18 machines. Launched in 2022, the initiative partners with equipment manufacturers to direct charitable support to military and veteran organizations through equipment rentals.
Each telehandler features custom patriotic graphics. The four new units will support the following organizations:
EquipmentShare works with Manitou, JLG, JCB, and Genie on the TELEHERO program. Representatives from the manufacturers shared statements recognizing the initiative and its support for veterans.
"To all veterans, we express our deep gratitude to you and your families for the sacrifice and support you make to our country!" said Manitou North America.
“At JLG, we believe supporting those who have served means finding meaningful ways to make a difference beyond Veterans Day. Through our continued partnership with EquipmentShare and the TELEHERO program, we’re proud to help turn the work our industry does every day into lasting support for veterans and their families. It’s a powerful example of how our industry can come together to strengthen the communities we serve,” said a JLG spokesperson.
“Honoring our nation's veterans is something that has always been important to JCB,” said Andrea Whelan, executive vice president of direct sales at JCB North America. “We're proud to see the TELEHERO initiative return for another year and to contribute to an effort that recognizes the service and sacrifice of our military community. Programs like this remind us of the impact our industry can make when we come together for a greater purpose.”
“The real value of a partnership is measured by what we accomplish together," said Nicole George, vice president of strategy and brand experience at Genie. “Quality by Design is more than how we build our equipment. Every time a TeleHero machine goes to work, it creates an opportunity to give back. We're proud to continue partnering with EquipmentShare through the TeleHero program, putting our equipment to work for a greater purpose and supporting veterans and the communities where we live and work.”
The TELEHERO machines connect through EquipmentShare's proprietary T3 telematics platform. The system provides real-time machine health monitoring, geofencing, and digital safety keypad access.
In addition to the equipment initiative, EquipmentShare recruits military veterans and offers pathways for career advancement in civilian roles. The company has received recognition from Military Times as a Best for Vets employer.
EquipmentShare launched TELEHERO in 2022. The program uses rental proceeds from participating machines to support local organizations serving veterans, with the latest deployment bringing the fleet to 18 units.
More information about the program and veteran career opportunities is available at equipmentshare.com/giving-back.
Nov 09, 2026
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